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Ouya takes major step toward success with support from major American retailers

Autore: ExtremeTech

Since big projects like the Pebble and the Double Fine Adventure helped the Kickstarter crowd-funding service take off on a scale of millions of dollars, numerous eyebrow-raising projects have launched. One of the highest funded and hotly debated projects is the Android-based Ouya game console. The small LA-based team was able to raise over $ 8.5 million by offering $ 99 pre-orders. As the release of the Ouya draws closer, some big news has come to light. This won’t be an online-only experience. Not only will you be able to buy the Ouya directly from the manufacturer’s website, but major brick-and-mortar chains will be selling the inexpensive gaming platform as well.

In the United States, Amazon, Best Buy, Target, and GameStop will be selling the Ouya. Canadians will be able to order one directly from the Amazon.ca store. This is an important step in ensuring the Ouya becomes a success. The tens of thousands of pre-orders are impressive for a small company, but that’s just not enough. With the next-gen consoles from Sony and Microsoft coming later this year, a small Android-based device is going to need a lot of post-release traction to convince any substantial number of developers to play ball.

Sony, Microsoft, Nintendo, and even Valve are huge companies compared to the folks behind Ouya. Nobody sane is expecting the console to sell millions of units like a Nintendo system would, but it still needs a lot more than Kickstarter money and good will to become a success. Recently, a ten-day game jam ended up producing over 150 game prototypes from interested developers. It’s a good start, and platforms like the iOS App Store have shown that having a large number of indie developers behind you can be the backbone of a successful service. As long as the Ouya team can pull off having a large library of noteworthy indie games while riding the low price point, the Ouya could actually become something the average gamer cares about. It’s by no means going to dislodge the titans of the industry from their top spot, but could disrupt the lower-priced portion of the market.

From the Apple Bandai Pippin to the Panasonic 3DO, countless companies have tried to enter the console gaming market only to fail miserably. There is only so much market and mindshare available, and two-to-three is the magic number of successful consoles at one time. If the Ouya came into the market at a $ 300 to $ 400 price point trying to out-console Sony and Microsoft, it would only end in tears. By offering low-end hardware backed by indie developers, the Ouya just might become a respectable fourth player in the console world by doing something completely different.

There is still a lot of work to be done, and it remains to be seen if the people behind the Ouya can pull everything off successfully. If it nails the launch and spends the next year getting dozens of notable exclusive indie games, then the user base will grow, and it will be safe to call the Ouya a success. If it just becomes a home to emulators and Android app store ports, it’d be quite a flop. Until then, it’d be best to just watch from the sidelines.

Now read: This is why Nvidia’s Shield will fail

4 thoughts on “Ouya takes major step toward success with support from major American retailers

  1. Gli anti Playstation 3 xbox 360 wii e wii u:
    1)Ouya:
    Processore quad core Tegra 3
    1GB RAM
    Memoria flash interna da 8 GB
    Connessione HDMI alla TV, con supporto a video 1080p HD
    Wi-Fi 802.11 b/g/n
    entrata Ethernet
    Bluetooth LE 4.0
    Una porta USB 2.0
    Controller wireless con due stick analogici, d-pad, otto pulsanti azione, un pulsante di sistema, un touchpad da 3″
    Sistema operativo Android 4.0 “Ice Cream Sandwich
    http://www.tuttoandroid.net/wp-content/uploads/2012/08/ouya01.jpg
    2) Evo 2/ Evo 2 Xd:
    Processors:
    CPU: 1 GHz ARM Cortex-A8 core, Samsung S5PV210. Frequency up to 1GHz, 512MB memory, built-in 2G memory space.
    GPU: Nvidia Tegra
    Storage:
    512 MB Internal flash memory.
    Expandable via SD/SDHC memory cards.
    Ports and peripheral capabilities:
    SD memory card slot (supports SDHC cards)
    5 USB 2.0 ports
    “AV Multi Out” port
    HDMI out port
    Controller:
    Two Analog sticks and one D-pad
    Select, Start and P3 buttons
    1/2/3/4 face buttons
    L/R bumpers OR triggers
    USB dongle, 3 AAA batteries
    Video:
    1080p, 1080i, 720p, 480p, or 480i, standard 4:3 and 16:9 anamorphic widescreen.
    “AV Multi Out” port supporting composite video, S-Video (NTSC consoles only).
    HDMI out port.
    Audio
    “AV Multi Out” port. Six-channel PCM linear output through HDMI
    EVO 2 DX
    3D enabled
    3D motion sensor
    Integrated ATI Radeon HD 4200 (DirectX 10.1)
    ATI Stream, 1080p, Blu-ray Disc HDCP playback
    Hardware decoding H.264, VC-1, MPEG-2, DivX
    VGA, DVI-D, HDMI 1.3 outputs
    4 x SATA II 3Gbit/s AMD RAIDXpert RAID 0,1,5,10
    Dual channel DDR2 667/800 SODIMM
    Integrated ALC662 6-CH HD audio
    Realtek PCI-Express eigabit Ethernet
    1 x 32-bit PCI, 1 x mini-PCI Express, 2 x eSATA
    ECO-design for EuP (energy using product)
    Android games
    http://www.envizionsinc.com/images/bannerred_img4.png
    Gli anti Psp 3ds
    Project Fiona | Razer:
    Hybrid user interface for PC gaming
    Intel® Core™ i7
    10.1″ 1280×800 display
    Full-screen user interface supporting multi-touch
    3-axis gyro, magnetometer, accelerometer
    Force feedback
    Dolby® 7.1 surround sound
    WiFi 802.11b/g/n
    Bluetooth® 3.0
    Windows 8
    http://assets.razerzone.com/campaign/projectfiona/images/gallery-02.png
    Gamepad di Archos:
    Schermo da 7 pollici touch-screen
    OS: Android Ice Cream Sandwich 4.0.4
    Processore dual-core da 1.5 GHz
    GPU quad-core Mali 400 MP
    Accesso completo al Play Store
    Connettività Wi-Fi
    8 GB di ROM (espandibili con micro-SD)
    Porta micro-HDMI
    http://www.androidiani.com/wp-content/uploads/2012/08/game-pad.jpg
    Wikipad di Tegrazone:
    processore Nvidia Tegra 3 da 1.4 ghz,
    RAM da 1 GB
    16 GB di memoria interna nella versione base
    come già visto in precedenza è presente gamepad-dock in grado di trasformare Wikipad in una vera station per il gaming
    display IPS con risoluzione 1280 x 800 pixel
    Android Jelly Bean
    con controlli http://www.hardware-programmi.com/wp-content/uploads/2012/01/wikipadtabletandroid.jpg
    solo controlli http://www.tomshw.it/files/2012/07/immagini_contenuti/38948/wikipad-controller_t.jpg

  2. Ciao a tutti, cosa sapete su OUYA la nuova console che uscirà tra poco? Sapete che giorno uscirà in Italia? Il Kit per sviluppatori che verrà reso scaricabile il 28 Dicembre sarà disponibile anche per Mac OS?? In che versioni verrà lanciata OUYA? una sola o più? I giochi saranno tutti Free2Play o alcuni saranno a pagamento? Se sarà così, quali saranno i metodi di acquisto? Quali giochi sono già stati annunciati per questa console?? Che caratteristiche tecniche avrà la console?? 10 punti subito al migliore :)

  3. Ciao a tutti, pochi giorni fa ho sentito parlare di questa nuova consolle, l’OUYA e vorrei farvi un paio di domande:
    1) Cosa vi aspettate da questa nuova consolle?

    2) Quanto sarà il suo prezzo di mercato (in euro intendo) e quando uscirà?

    3) Si sa già che tipologia di giochi saranno disponibiliper questa consolle?
    Con questo è tutto, spero mi sappiate aiutare. Ciao.

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