A lot of companies are dealing with the All-in-one concept. One side of the global business is dealing with the manufacturing, and then the other side is marketing, distributing and actually selling. Out of the all-in-one market, there is a push from various manufacturers for DIY all in ones – you buy the chassis with the panel and power supply, and then fit your own motherboard, CPU and memory (the CPU cooler is often part of the chassis or a small heatsink/fan). This is essentially what Thin Mini-ITX was designed for. Though now users wishing for more motherboard choices have Huntkey to turn to for a micro-ATX chassis solution. This possibly expands the market in terms of less restrictive motherboard requirements.
No word on what markets Huntkey are going to focus on, or whether this is an OEM project, but I would imagine China would be the initial market, with others to follow.