Nvidia to license Kepler to ARM SoC makers

Autore: Fudzilla

Nvidia can be a bit strange at times and its decision to license Kepler to mobile application manufacturers definitely falls into this category. Now that the company finally has a competitive GPU on its T4 series SoCs, and when it is getting ready to integrate an even more powerful one in the next generation, it is willing to sell the Kepler GPU architecture to other companies, to its competitors more or less.

Nvidia will also license other intellectual property to the highest bidder, including licenses and IP necessary for GPU design. In other words companies who take up the Kepler offer might be able to come up with custom designs to best meet their needs.

“We’ll start by licensing the GPU core based on the NVIDIA Kepler architecture, the world’s most advanced, most efficient GPU. Its DX11, OpenGL 4.3, and GPGPU capabilities, along with vastly superior performance and efficiency, create a new class of licensable GPU cores,” he said. “Through our efforts designing Tegra into mobile devices, we’ve gained valuable experience designing for the smallest power envelopes. As a result, Kepler can operate in a half-watt power envelope, making it scalable from smartphones to supercomputers.”

We must admit that we are rather surprised by the announcement. There is clearly a lot of money to be made in the mobile GPU market, dominated by Imagination Technologies and ARM, so Nvidia is basically choosing to sell its crown jewels to the competition. It is an interesting turn of events to say the least and it might signify the end of the two-horse race in the market. In addition, there is a chance that Samsung or Apple will chose to buy Nvidia’s IP, which could prove very profitable for Jen-Hsun Huang’s outfit.

So what about AMD? It sold Adreno to Qualcomm for pocket change a few years ago, but it might not be out of the running. In a recent interview AMD’s Sasa Marinkovic said although the company sold Adreno it “didn’t forget” how to do mobile graphics. We hope not, and we hope someone at AMD is seriously considering getting back in the game. It would be very interesting to see one of the industry’s longest standing rivalries extend into a whole new market.

6 thoughts on “Nvidia to license Kepler to ARM SoC makers

  1. ciao a tutti,
    Stavo cercando un buona scheda video per il computer di mio fratello ma non volevo spendere piu di 160 euro..e non riesco a capire perchè la nvidia 8800gt costa ancora un sacco mentre la 9800 gt da un gb di memoria costa sui 150 euro..qualcuno sa il perchè??
    Qualcuno sa consogliarmi una buona scheda video per giocare?
    Ati o nvidia?

  2. Motherboard:Asus IPIBL-LB (Hp Prperty)
    CPU: Intel core 2 quad Q8200 (2,33 Ghz)
    Memory: 4 GB 800 Mhz
    GPU: Nvidia 9500 gs (non mobile per pc fisso)
    è strano che è di requisiti la nvidia…
    quando lo faccio partire compare il solito appcrash di windows con su scritto chiudi programma. Vi prego Aiutoo… Grz

  3. I giochi recenti con questa scheda video dovrebbero andare e vedersi decentemente?

    Volevo giocare ad un gioco ma ho visto che richiede una scheda video Nvidia Ge Force 7800, questo significa che mi dovrebbe andare tranquillamente?

  4. Attualmente non si sta utilizzando uno schermo collegato a una gpu NVIDIA

    Mio Pc:
    Asus X53S
    i5
    2.3 GHz
    Scheda Video: GeForce GT 540M 2GB Dedicati

    Perché quando vado al Pannello di Controllo NVIDIA mi spunta questo avviso?

    Grazie Mille a tutti quelli che risponderanno! :D

  5. Ho comprato da poco un portatile che possiede questa scheda video , ma non trovo i driver per windows7 64bit , sul sito dell nVidia non ci sono i dirver per il mio sistema operativo … Voi sapete per caso dove scaricarli ?

  6. Come si farebbe se AMD si sta prendendo cura delle viscere della PS4??

    Per far funzionare PhysX è necessario un hardware di Nvidia o no….

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