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Home / News / NVIDIA Cutting Video Card Prices in October to Compete with AMD? geforce-gtx-780-review

With every new launch one thing all users agree on is that dropping prices generates sales and for NVIDIA they make be just what the doctor ordered to help them keep selling in the wake of AMD’s new card launch. AMD has just announced their entire new card lineup the R7 and R9 series that will put a dent in NVIDIA’s sales and in an effort to combat that NVIDIA is rumored to be lowering their prices on many of their video cards.

This new rumor comes from tech site DigiTimes who claims to have sources in the industry that are saying this may become a reality in the near future. I have no problem believing it as that is a logical move for them in this situation.  A lot of the card that are being released from AMD seem to be just re-branded cards with only the R9 290X being the sole totally new card of the lineup and depending on how the cards actually do in testing will determine how determined NVIDIA is to lower the cost of their products.

NVIDIA as of now has the following four cards in their GeForce 700 series: The GTX 760, GTX 770, GTX 780 and GTX Titan, all priced more than $ 249, with older GeForce 600 cards still on the market for lower price segments. It’s possible that NVIDIA will release a new GK104 or GK106 based graphics cards for the $ 149-249 price segment, to compete with AMD’s Radeon R9 270X and R7 260X, but for now that is still up in the air.  NVDIA and AMD play off each other as the battle between them goes back and forth and on again, but at the end of the day that only helps the end-user get a better price.

NVIDIA is never one to just sit around on their laurels and await the bomb to drop so you know they will have something up their sleeve to keep them competitive in the sales game. NVIDIA has already been rumored to be working on 2 new cards as you read this article. NVIDA has already leaked that they will have a dual-GPU card based on GK110 cores, with a proposed nomenclature of the GeForce GTX 790. The GK110 silicon has also yet to be fully ‘unlocked’, with the GTX Titan using 2,688 of 2,880 CUDA cores on the die, meaning theirs is always room for a new high-end single-CPU card. As the holiday season is right around the corner it will be interesting to see how this all plays out, but lowering their prices can never be a bad thing for us so lets keep our fingers crossed. Thanks for reading Tech Of Tomorrow, where we love for you to interact on the site. Let us hear your thoughts and ideas in the comments down below.

Source: Tech Spot