CES 2013 in Retrospect: Laptop Market Trends

Autore: AnandTech

With CES now wrapped up and all of us home or headed home, Anand has tasked each of us with putting together some thoughts on what we saw at CES and where the market is headed. I’ve discussed much of what I’m going to say here in our recent podcast, but with my area of focus being laptops I’ve got both good news and bad news. Let’s start with the good news.

Last year at CES 2012, I gave my thoughts on some of the most exciting products of the show for me. Chief among these were the Lenovo Yoga, ThinkPad X220, and the Sony VAIO SE, both of which shared a common trait: IPS display panels. They were really the only two laptops I saw one year ago with IPS panels, and it was frustrating to see displays improving on other devices while the laptop languished in mediocrity. I read a book recently where the question was posed: what’s the opposite of success? If you answered failure like so many do, you’re only correct if we’re speaking in terms of the English language antonym. The author of that book posited—and I wholly support his position—that the opposite of success is mediocrity, and in fact if you want to succeed, your best bet is to increase your rate of failure. The people and companies that succeed don’t do so by accident; they do so by repeatedly trying, and in the process that might mean one, two, or many failures.

This year at CES 2013, not only have we reviewed several IPS equipped laptops over the past year, but there were numerous laptops on display where it’s apparent that the OEMs are finally starting to get the importance of display quality. The race to the bottom hasn’t finished, sadly, but with displays the OEMs are finally being forced into recognizing how critical the component that you stare at whenever you use a device really is. A walk through Intel’s booth for example had well over a dozen different Ultrabooks and laptops on display; many of these—and in particular the hybrid laptop/tablet devices—are now using IPS panels, or some other equally viable wide viewing angle technology (*VA or PLS). As such laptops begin to occupy retail space next to the budget TN panels, hopefully there will be enough uptake of the laptops with improved displays that we can finally halt the downward spiral we’ve been on in that area.

The bad news is that the reason we have this trend towards better displays is almost completely attributable to tablets. When consumers look at a $ 300-$ 400 tablet and see wide viewing angle displays with decent colors and good contrast and then they look at laptops with low-end TN panels, their eyes tell them all that they need to know about which looks better. The problem is that more and more people are shifting to tablets, and once they leave they’re basically gone for good. I said something similar to quite a few of the vendors that I met with, and the message bears repeating: if tablets offer better displays, better build quality, better features, and an overall better experience, for many people a $ 400 tablet (or $ 500 with a keyboard of some form) is the far more sensible choice.

I don’t think everyone will end up using tablets and smartphones in place of laptops, at least not in the near future, in part because many of us older folks just don’t have the vision to deal well with smaller screens. However, I also don’t think we’re anywhere near the final equilibrium in terms of tablets vs. laptops, and when we reach that point I suspect that tablets will be outselling laptops in the market just like laptops are outselling desktops today. The best way to stem the tide of departing laptop users is to improve the value of what they’re getting—not only by cutting the price of laptops, but also by offering better features and quality. Better displays, especially touchscreens, are a good way to keep people buying laptops. Better battery life and a more consistent user experience (e.g. good SSDs) also help. But mark my words: just as the netbook market has essentially imploded, going from dozens of netbooks from every conceivable manufacturer to essentially none at this CES, the budget laptop market is likely to do the same. Tablets are there to pick up the users, and the only real question is will those tablets be running Windows, Android, or iOS.

CES 2013 in Retrospect: Laptop Market Trends ultima modifica: 2013-01-12T12:11:41+00:00 da admin

8 thoughts to “CES 2013 in Retrospect: Laptop Market Trends”

  1. Sulla base degli aumenti dell’anno 2013 ho letto che i minimi tabellari passano da 1876,27 a 1928,16 euro lordi al mese. Su una proposta che mi è stata fatta si fa riferimento ai minimi tabellari in vigore fino al 2012, volevo quindi chiedervi se è corretto per un contratto firmato nel 2013 far ancora riferimento ai vecchi minimi tabellari.

  2. Mi aiutate a trovar qualche altra fiera del fumetto dove ci siano molti stand per i manga tipo quello della planet manga,possibilmente in Campania,Basilicata,Lazio,Molise,Calabria e nelle date degli anni 2013/2014 per favore aiuto

  3. salve a tutti mi sapete dire se nel 2013 con le nuove leggi il tetto di 5000 euro per le prestazioni occasionali con ritenuta di acconto e’ valido o piu’ basso. i 5000 vanno bene anche se la prestazione viene fatta ad un unico mommittente?? grazie

  4. Le rate tramite accordo possono essere accreditate direttamente dall’azienda per cui lavoro da gennaio a ottobre 2013, in più accredito anche degli interessi da contrattate. Oppure potrei cedere il 10% delle quote di una gelateria a Venezia (mia e di mia moglie) a 10.000 euro, è nuova aperta da poco, sicuramente gli utili saranno superiori ai 15.000 annui, quindi con questa cifra si può ottenere un investimento con almeno il 15% annuo di rendita, senza lavorare. Se interessati potete venire a vederla e valutare l’investimento.

  5. Ragazzi ho comprato Pes 2013 e ci manca l aggiornamento del calciomercato di Agosto ..
    ho fatto il primo aggiornamento e mi ha aggiornato solo le scarpe ecc
    Ora volevo sapere quando uscirà il secondo aggiornamento che aggiornerà le rose del calciomercato di Agosto ..
    Vi prego rispondetemi ..
    Help 10 punti


  7. Ho scaricato pes 2013, ma le squadre hanno i giocatori dell’anno scorso, prima del mercato estivo (es. Pazzini ancora all’Inter e Cassano al Milan)…è una cosa comune a Pes 2013 ufficiale e devo aspettare per l’aggiornamento di gennaio, o posso sistemare gli organici delle squadre?

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