John Byrne becomes president of Dell and EMC unified global channel

Controls $ 20+ billion revenue

John Byrne an ex Advanced 3D, ATI, AMD executive has just got promoted again at Dell. He is now president of the Dell and EMC global channel. Mike Magee and Fudo have known John Byrne for close to two decades, but now is not the time for kiss and tell.

This is a huge success for Byrne who started at Dell as global vice president of Sales Strategy and Operations in July 2015, then got promoted to be global vice president of Sales Strategy, Operations and Channels at Dell in October.

Now the sales veteran runs the $ 20 billion business unit for the joint venture. Byrne was brought in by Rory Read who is famous for aligning  separate teams and division to as one. Dell is still in the middle of a $ 62 billion merger with EMC Corp and once this is over, the joint venture will be called Dell Technologies.

Byrne has a great perspective as he lived through AMD’s acquisition of ATI Technologies in 2006 for $ 5.4 billion. This was one tough merger, as it included two different teams of engineering and sales staff, all of which had to be united in one company.

This will be part of what Byrne will be doing for Michael Dell and they both believe that they can grow its channel business  aggressively. 

Dell and EMC will continue to maintain separate deal registration and partner programs for 2016.  Effective February 1, 2017, the company will move to a unified partner and deal registration program.

To protect partner accounts and deals, the company plans for its teams to cross check all existing deal registrations to ensure that they are aligned correcrly.  If multiple partners have the same opportunity, the company will have rules of engagement in place to mitigate any possible adverse impact to partners and customers.

So partners won’t face any changes in 2016 as it works out how to dot and cross the Ts and Cs. 

“It’s going to be fun”, said John Byrne and we believe him.