Based on an initial report from the Financial Times, there’s a reasonable chance that streaming-music giant Spotify could buy SoundCloud. We’ve heard many times before that SoundCloud was on the market, including famous talks with Twitter. It turned out that Twitter was only investing – but it seems like Spotify buying SoundCloud could be a reality.
SoundCloud was one of the first streaming music sites to really carve out a unique niche for themselves – but unlike the more successful streaming businesses, the business plan has always been in question. Only last year did SoundCloud really start monetizing plays – via advertisements and membership that allowed listeners to skip them.
So why would Spotify buy Soundcloud? There’s three solid reasons that we can think of:
This is more up for debate, but let’s just say that in terms of valuations, SoundCloud is a tiny drop in the bucket compared to Spotify. This means that putting together the capital to buy SoundCloud at their recent $ 700 million valuation would be pretty easy. Spotify was valued at $ 8.5 billion in June of 2015 – so not too extreme of an investment for them.
Would it be worth it? That’s the question at hand – let us know your thoughts in the comments below.
Autore: DJ TechTools
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