Sony Mobile drops smartphone target

Midrange is a black hole of depression

Sony Mobile has lowered the target of its smartphone shipments for fiscal 2016,to 17 million units from its previous forecast of 19 million units in July.

According to a release from the parent company, Sony the problem is mid-range smart phones which are not selling as well and a reduction in smartphone sales in unprofitable regions.

Affected by the downward adjustment, sales of Sony’s mobile communications products will total $ 7.51 billion in fiscal 2016 well down on last year.  However the outfit said that it has not given up home as it still has a a target of generating a total of $ 48,409,300 in profits from its mobile communication business. Apparently it will do this by focusing on high-end smartphones.

Sony Mobile shipped 3.5 million smartphones in the second quarter of fiscal 2016 (July-September 2016), down from 6.7 million units of a year ago but up from 3.1 million units of a quarter earlier.