LG OLED77CX6LA TV 195.6 cm (77) 4K Ultra HD Smart TV Wi-Fi Black, Silver Televisions and smart TVs

LG OLED77CX6LA TV 195.6 cm (77) 4K Ultra HD Smart TV Wi-Fi Black, Silver


New product

77, 3840 x 2160, 4K OLED, α9 Gen3 AI Processor 4K, webOS Smart TV, 4 x HDMI, 3 x USB, LAN, Wifi, Bluetooth 5.0, 1723 x 993 x 55.3 mm, 25400 g

More details

54 Items

3 515,06 € (£ 3,052.35) VAT incl.


3 933,52 € (£ 3,415.73) VAT incl.

Delivery to UK
Insured and cheap shipping.

Add to wishlist

Did you find the same product, new, at a lower price and do you consider it reliable?
😉 If you prefer a personalized offer, you can contact us on TELEGRAM - WHATSAPP - EMAIL

More info

SELF-LIT OLEDThe most innovative technology in TV. In contrast to LED TV technology that uses backlights, LG OLED screens pack SELF-LIT pixels which means they work independently to emit their own light. This allows for perfect black levels, outstanding colours, infinite contrasts and the sharpest details which ultimately uncover all the details in darker scenes.α9 Gen3 AI Processor 4KThe most innovative TV experience With deep learning algorithms, the newest and most powerful LG's α9 Gen3 Processor delivers the ultimate image and sound quality for the most exquisite viewing experience.ThinQ AITV takes a leap forward Transform your TV into a central hub with the intelligent ThinQ AI. LG ThinQ allows simple command and control your Home IoT ecosystem with natural voice recognition. Also, with the Google Assistant and Amazon Alexa built-in, LG OLED TV makes life so much more convenient.Dolby Vision IQ & Dolby AtmosEnjoy professionally mastered visual and sound Watch movies the way they should be – absolutely breathtaking. With Dolby Vision IQ, screen brightness, colour, and contrast are intelligently adjusted for content and lighting conditions. Dolby Atmos delivers three-dimensional immersive sound to make you feel as if you are right there inside the action.FILMMAKER MODEWatch films as the director intended. In addition to deep blacks, LG OLED TVs now feature the all-new FILMMAKER MODE™. This mode disables effects like motion smoothing, image sharpening and preserves the original vision of the director. It's easily activated through the TV menu, or by using the LG smart remote in-built voice control. We are proud that leading directors support this feature.Unlimited Entertainment LG webOS smart platform: your favourite content all in one placeEnjoy all your favourite content from Netflix, Disney+, Apple TV+ and LG Channels and more. The latest movies, TV shows and documentaries can also be accessed through voice command.Disney+Your favourites, all in one place Disney+ gives you full access to stream classics, binge on new Originals, or catch the latest movies. With Disney, Pixar, Marvel, Star Wars and more - there's something for everyone.The Apple TV appThe home of Apple TV+ and much more Original shows and movies from Apple TV+. Just the premium channels you want and thousands of movies to buy or rent. It’s personalised and expertly curated, so you’ll discover the best of what’s on. And it’s all in the Apple TV app.G-Sync CompatiblePlay every game at the highest standardsAs the first TVs to offer NVIDIA G-SYNC Compatible support in the industry, LG OLED is the ultimate choice for your gaming setup. All your PC games will be clearer and smoother with less stutter, lag, and flicker. Stay on the winning side with the best TV for gaming.HDMI 2.1Smoother gameplay for the winA higher frame rate, VRR, ALLM, and eARC with HDMI 2.1 support. These are the LG's latest gaming features that allow fast-moving content in higher resolution and smooth, synchronised graphics.Low Input Lag & Fast Response TimeDon't lag behind the competitionDominate your way to victory with LG OLED TV. With a low input lag and fast 1ms response time, get ready to play in full-force with reduced blurring and added clarity.HGiG ProfileMore immersive HDR gamingHGiG delivers HDR gaming graphics best matched with the performance levels of your TV. With LG OLED, play from a wide selection of games with the confidence in a TV that will show every game at its absolute best.Eye Comfort DisplaySELF-LIT pixels for comfortable viewing.LG OLED TVs are Eye Comfort Display certified which means they emit a lower level of blue light and protect your eyes whilst watching your favourite content.Sports AlertNever miss updates on your favourite team.Catch every moment of your favourite team with LG Sports Alert. The Sports Alert feature gives you real time alerts on your favourite sports news (e.g. results, goals) whilst watching something else so you won't miss out and can fully relax whilst watching other content.OLED Motion ProSELF-LIT pixels accurately display every detail from the action.Only LG OLED SELF-LIT pixel technology prevents you from missing out on any detail of the action. In contrast to LED TV technology that uses backlights, LG OLED technology brings an impeccable viewing experience with smooth action display to fast-moving sports, all thanks to the new OLED Motion Pro and TruMotion features for additional image accuracy and precision.Bluetooth Surround ReadyReal surround sound for an immersive experience.With Bluetooth Surround Ready, you’re fully immersed in a three-dimensional stadium atmosphere. All you have to do is simply connect two compatible Bluetooth speakers of the same model to your LG OLED TV.Adorn your wall with an ultra thin and sleek gallery TV design.Only OLED's revolutionary construction is so thin and light that your LG TV design merges seamlessly and elegantly into your home. Since LG OLED technology does not require backlights, it enables the engineering of cutting-edge products like the Wallpaper and Rollable OLED TVs.

LG OLED77CX6LA. Display diagonal: 195.6 cm (77), Display resolution: 3840 x 2160 pixels, HD type: 4K Ultra HD, Display technology: OLED, Screen shape: Flat. Smart TV. Native aspect ratio: 16:9. Digital signal format system: DVB-C,DVB-S,DVB-S2,DVB-T,DVB-T2. Wi-Fi, Ethernet LAN. Product colour: Black, Silver

Data Sheet

Display diagonal195.6 cm (77)
HD type4K Ultra HD
Display resolution3840 x 2160 pixels
Display technologyOLED
Screen shapeFlat
Native aspect ratio169
Viewing angle, horizontal180°
Display diagonal (metric)195 cm
Tuner typeDigital
Digital signal format systemDVB-C,DVB-S,DVB-S2,DVB-T,DVB-T2
Auto channel searchY
Smart TVY
Internet TVY
Operating system installedWeb OS
Operating system version5.0
Apple AirPlay 2 supportY
Hybrid Broadcast Broadband TV (HbbTV)Y
Video appsAmazon Prime Video, Apple TV, Chili, Disney+, Infinity, Mediaset Play, NetFlix, Now TV, RaiPlay, Rakuten, YouTube, tivùon!, tivùsat 4K
Number of speakers4
RMS rated power40 W
Audio decodersDolby Atmos
Sound modesAI Sound Pro
Enhanced Audio Return Channel (eARC)Y
Ethernet LANY
Wi-Fi standardsWi-Fi 5 (802.11ac)
Bluetooth version5.0
Web browserY
Rollable displayN
Product colourBlack, Silver
VESA mountingY
Panel mounting interface400 x 200 mm
Frameless designY
High Dynamic Range (HDR) supportedY
Noise reductionN
USB recordingN
High Dynamic Range (HDR) technologyDolby Vision IQ,Filmmaker Mode,HDR Effect,High Dynamic Range 10 Pro (HDR10 Pro),Hybrid Log-Gamma Pro (HLG Pro)
Teletext functionY
Teletext2000 pages
Subtitles functionY
Video formats supportedHEVC,VP9
Local dimmingY
AMD FreeSyncY
HDMI ports quantity4
PC in (D-Sub)N
DVI portN
Ethernet LAN (RJ-45) ports1
USB 2.0 ports quantity3
Component video (YPbPr/YCbCr) in1
Headphone outputs1
Common interface (CI)Y
Common interface Plus (CI+)Y
HDMI version2.1
Audio Return Channel (ARC)Y
Digital audio optical out1
Common interface Plus (CI+) version1.4
Electronic Programme Guide (EPG)Y
Programming period8 day(s)
On Screen Display (OSD)Y
Number of OSD languages37
Sleep timerY
Works with Amazon AlexaY
Works with the Google AssistantY
Energy efficiency classA+
Annual energy consumption239 kWh
Power consumption (typical)172 W
Power consumption (standby)0.5 W
AC input voltage100 - 240 V
AC input frequency50/60 Hz
Energy efficiency scaleA+++ to D
Sustainability certificatesENERGY STAR
Width (with stand)1723 mm
Depth (with stand)269 mm
Height (with stand)1023 mm
Weight (with stand)34.6 kg
Width (without stand)172.3 cm
Depth (without stand)5.53 cm
Height (without stand)99.3 cm
Weight (without stand)25.4 kg
Desktop standY
Cables includedAC
Handheld remote controlY
Remote control typeMR20
Package width1895 mm
Package depth285 mm
Package height1130 mm
Package weight48 kg
Package typeBox

IF this product is intended to be connected to the mains electricity, you would need an EU to UK plug adapter (2 to 3 pin).
First of all, if you spend £ 300 in products (at least), we'll send the EU to UK plug adapter for FREE!
If available in stock, you can directly buy it from us, click on this product page URL → UK Plug Adapter.
If you prefer, you can buy a similar product at your local store or somewhere else, instead.
OR (at your risk): Anyway, nowadays almost any electronic device is unearthed and doubleinsulated, because they have a smart internal protection. So, you could push the earth hole on your wall power outlet or multi socket extension bar, with a long piece of plastic or wood (never use metal!) or by another upset power plug, in order to insert the EU plug into the outlet or multi socket.


YouTube's Terms of Service | ​Google Privacy Policy​ | ​Google security settings page

6 other products in the same category:



For the following offers, you can contact us via Telegram, WhatsApp or email

Until April 30th, get a 50 € discount now on the purchase of an Acer Veriton desktop computer!

Until April 30, special price on HPE and DELL SERVER!

Until 23 April, 5% discount on all ALL IN ONE and CUBI PCs

Until April 23, a FREE Webcam for every Philips monitor purchased!

Choose your favorite gaming chair! Until April 30, special prices on many Sharkoon models!

Until April 30, when you purchase a selected HP PC, you will get the Care Pack coverage service for free!



Please share our Telegram channel with your friends/contacts  Thanks!