Best Smartwatch for 2025

Consider last year’s model: Many new smartwatches offer incremental hardware updates over previous models, so you might want to look at the last generation’s smartwatch to save some cash — especially because software updates often bring new features to older models. For example, you could look at something like the Apple Watch Series 9 which is compatible with the latest WatchOS 11 update to get many of the same software features as the newer Series 9. Avoid buying smartwatches that are several years old, as they may start to feel sluggish. 

Buy at the right time of year: Smartwatches usually go on sale during Amazon Prime Day, Black Friday and Cyber Monday, so it’s a good idea to look out for discounts around those holidays. Knowing when new devices typically launch can also be helpful. After all, you don’t want to purchase a brand new smartwatch only for it to feel out of date two months later. Samsung, Apple and Google usually release new smartwatches in the late summer and early fall time frame, but you can find more information on typical launch periods here. 

Look at added costs: Some smartwatches are moving toward a subscription model that unlocks certain features of your watch. Google’s Pixel Watch, for example, offers a monthly $10 subscription called Fitbit Premium that offers more in-depth sleep tracking metrics, workout programs and guidance on recovery.

While no longer sold directly by Apple, the Apple Watch Series 9 is still a strong option if you can find it. Third party retailers often have it in stock with discounts as low as $300. You’ll miss out on the larger, redesigned screen and ultra fast charging of the newer Series 10, but it still has key health features not available on the cheaper SE, like the ECG app, temperature sensing and sleep apnea notifications.