From the track to the trail — Ducati is going off-road. The Italian bike maker is launching its first motocross lineup, betting that dirt will fuel its next leg of growth. North America CEO Jason Chinnock joined Bloomberg Open Interest to talk about Ducati’s big US push, its milestone 100-year anniversary — and why the brand refuses to hit the brakes despite an economic slowdown. (Source: Bloomberg)
Source: Bloomberg Markets.
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