Companies use big tech events to reveal their new products, but increasingly they’re also making a point of showing off how they’re doing it. At Wednesday’s Qualcomm Snapdragon Summit 2025, the livestreamed keynote included a prominent Shot on Snapdragon badge during some of the wider camera angles inside the Monarch Ballroom at the Hyatt Regency Hotel in Maui, Hawaii.

Recording an event like this with a smartphone isn’t new, but it’s still novel. The last several Apple keynotes, all pre-recorded and edited before being delivered, were captured entirely using the latest iPhone Pro models at that time; Apple created a short documentary about using the iPhone 16 Pro to shoot last year’s event. It’s a flex not only of a company using its own tools to make its content, but to show other video professionals how it can be done.


Leave a Reply

Your email address will not be published. Required fields are marked *

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The reCAPTCHA verification period has expired. Please reload the page.