OpenAI has started selling power users extra credits for its Sora AI video generation tool. An extra 10 video gens will retail for $4 through Apple’s App Store. The company currently has a limit of 30 free gens per day, a rate that will likely decrease as OpenAI starts to monetize the offering. Bill Peebles, who heads OpenAI’s Sora, posted on X about the changes.
“Eventually we will need to bring the free gens down to accommodate growth (we won’t have enough gpus to do it otherwise!), but we’ll be transparent as it happens,” he said.
we are launching the ability to buy extra gens in sora today. we are doing this for two main reasons:
first, we have been quite amazed by how much our power users want to use sora, and the economics are currently completely unsustainable. we thought 30 free gens/day would be…
— Bill Peebles (@billpeeb) October 30, 2025
Peebles also said that OpenAI plans to monetize by letting entities essentially license out their copyrighted material, either their artwork, characters or likenesses. “We imagine a world where rightsholders have the option to charge extra for cameos of beloved characters and people,” he wrote. Although making the cameo feature a core part of the monetization while the company is being sued by Cameo for trademark infringement is certainly a bold choice. And that’s just the latest in a series of dodgy actions tied to OpenAI’s text-to-video AI app.
This article originally appeared on Engadget at https://www.engadget.com/ai/openai-now-sells-extra-sora-credits-for-4-plans-to-reduce-free-gens-in-the-future-223905628.html?src=rss
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