Such an endeavour is reminiscent of the company’s recently announced AI-DADA tool, which uses OpenAI tech to let you create a unique Swatch design using AI prompts, though sadly not on MoonSwatches yet. With the new Cold Moon and its individual snowflake designs, MoonSwatch owners will at least be able to get a little of that 1/1 feeling.
Exactly how Swatch is managing this “bespoke” process is unclear. I asked Swatch to explain, but the company is, right now at least, unable to say, which is odd. Personally, I hope the individual snowflake generation may well use a version of the OpenAI AI-DADA platform, which would make sense. But until Swatch is prepared to say more this will have to remain conjecture.
Source: Wired.
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