When Can You Get the iPhone 17? Here's What Date to Expect Its Release

July 28, 2025

While leaks and speculation about the new iPhone have been popping up everywhere lately, one question could resolve all the others: When will the iPhone 17 be released?

Once the rumored iPhone 17 — as well as the iPhone 17 Air, Pro and Pro Max — is revealed, we’ll be able to confirm speculation about colors, display, cameras and more. We’ll also learn how much the new iPhone will cost, which is also still up in the air, thanks in part to looming tariffs.

Based on previous releases, the new iPhone will be announced in September, but the exact dates for the announcement, preorder and release are still the subject of speculation.

We’ve sifted through the whispers, analysis and guesses so you can make a date to get your hands on the new iPhone.

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For nearly a decade, Apple has announced its new iPhone lineup in early September. (The only exception was during COVID, when the release was pushed back to Oct. 23, 2020, for the iPhone 12 and 12 Pro and Nov. 13, 2020, for the iPhone 12 Mini and 12 Pro Max.)

Historically, Apple has made the announcement on the first Tuesday of September after Labor Day, according to CNET Senior Editor Patrick Holland, who’s reviewed mobile phones for a decade. However, the first Tuesday in 2025 is the day after Labor Day, so Apple could push the dates for its iPhone event to Wednesday, Sept. 3, or Tuesday, Sept. 9. That would mean a release date of Sept. 12 or 19, Holland said.

And because the new iPhone typically becomes available for preorder the Friday after, the preorder date could be either Sept. 5 or 12.

Here’s a chart for the release dates of previous iPhone models:

Potential iPhone 17 schedule

Announcement Preorder Release Wednesday, September 3 Friday, September 5 Friday, September 12 Tuesday, September 9 Friday, September 12 Friday, September 19

Will all of the new iPhones be released in the fall?

Based on last year’s release, Apple may release everything in the fall except its least expensive option — this year, the iPhone 16E. The iPhone 16E was released in February, and Apple is widely expected to follow the same format for the rumored iPhone 17.

Apple’s future iPhone release dates

Apple is expected to change its release format with the rumored iPhone 18. Reports suggest that Apple will only release higher-end models in fall 2026 — iPhone 18 Pro, Pro Max, Air and a rumored new foldable iPhone — and release the rest of the line in winter 2027.

Why does Apple split iPhone release dates?

By pushing its top-of-the-line Pro and Pro Max models in September, Apple can capture much of the holiday shopping season. Releasing the more basic models in the winter allows a second crest of excitement, but diehard fans and holiday shoppers will have already spent their money on the pricier models in the fall.

Source: CNET.

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